For those of you who missed my coverage last year please check the links mentioned above for a bitjie background, otherwise here is a brief summary of what it’s about. The Hyères International Fashion and Photography Festival is held annually at the VillaNoailles-a landmark cubist villa built in the 1920's by Mallet-Stevens in the town. It is currently in it's 28th year. This is the festival that revealed to the world talents such as Viktor & Rolf, Xuly Bët, Sølve Sunsbø, Romain Kremer (Mugler men), Felipe Oliveira Baptista (Lacoste), Jean-Paul Lespagnard, Cedric Buchet and many many more. Ten young fashion designers and ten young photographers are selected as contestants out of the many entrants by a jury of international professionals. Designers that have taken part in the festival as members of the jury include Azzedine Alaïa, John Galliano, Jean-Charles de Castelbajac, Jean-Paul Gaultier, Karl Lagerfeld, Anna Sui, Phillip Treacy, Hussein Chalayan, Ann Demeulemeester, Raf Simons, the list goes on and on. Last year it was Yohji Yamamoto who headed up the jury and this year Lacoste’s Felipe Oliveira Baptista will head up the jury.
This year I am once again media partner and will be bringing you coverage leading up to the event, including interviews with some of the big names that make up the jury, which besides Mr Baptista include Imran Ahmed from Business of Fashion, Delphine Roche – Numero Magazine Editor in Chief, Mark Holgate – Vogue NY Fashion News Director, Paula Reed – Style Director at Harvey Nichols, Floriane de Saint-Pierre – official headhunter for PPR-Gucci group (responsible for hiring Hedi Slimane, Alexander Wang and many more)
, and that’s just to name a few.
Come April 26th I will be in Hyères shooting up a storm and enjoying the beginning of spring in the south of France at the Villa Noailles. As one does. For now though here is the selection of the 10 young fashion designers selected to show later this month, out of the 355 entries that came from 60 different countries.
We need to get some S.A. designers to enter next year, in fact I think I’ll make it my mission next year to get people to enter. Besides the money that designers win, it’s also an incredible opportunity when it comes to exposure.
Image credit: Rene Habermacher
You should also watch this awesome video the made last year which I think best describes what the festival is all about. Keep in mind it was for last year's show so all the info relates to Hyères 2012, but it is really fucking awesome.